(The Turkish Online Journal of Design Art and Communication, 2016-01) Kara, Tolga; TR172737
After the advent of the internet, communication methods have sharply changed and interactivity
become more important for customers. Especially customer activities such as information search for
company or product details, using online services such as purchase or engaging in social networks in
online communities are continue to rise. Aim of this study is to demonstrate how Turkish Civil
Aviation Industry use social media tools such as Facebook, Twitter, YouTube, and Blogs and others,
while they are trying to create competitive advantages in Turkey. Based on the coding schema, we
analyze their usage types.
